WEB DESIGN • UI • RESPONSIVE
Tagtrak is a desktop web tool that was created to simplify Omniture tagging implementation on the Garage Team Mazda. Omniture provides web analytics for online businesses, allowing them to track customer sales, demographics, how many site pages a user views before leaving, etc. Before the creation of this tool, project managers and developers had to include all tagging information into multiple, complicated Excel files, which had different formats and allowed room for confusion on assigned Omniture tasks.
The Tagtrak application inserts and modifies tags within a site. This tool generates a JSON file for each page requested that serves this purpose based on the data that will be fed into the application.
The application has three main components: sections, pages, and actions. Each required different kinds of information; without a section, we can't have pages, and without pages, we can't create actions. In this site map, we can see the main elements and behaviors of the application.