Visual Design, UI, Responsive
Citi Bank is an American multinational investment banking and financial
services corporation. In 2015, the bank decided to redesign its website
to create a universal solution for all of its global properties so that each
Citi experience would be aligned and consistent. We were asked to work
on general accessibility guidelines for the redesign of the site for Citi
Homeownership, also known as Citi Mortgage. By using contemporary
design, we optimized the experience of getting a mortgage and created
a simple, more accessible, and touch-friendly responsive web solution.
Citi Mortgage’s icons were redesigned, with their look and feel adjusted to the modern design of the website and its typography. This system is implemented throughout the page and on the site’s infographics.